Media Log 4

     I'd like to start this log off by informing the public that I am not allowed to sing in the shower unless everyone is out of the house. I'm that bad. I suppose then, that I am not the target audience for this shampoo. For those of us that are good shower singers (and I suspect that is a very small portion of us) then this shampoo is definitely for you.
     This shampoo ad catches your attention quickly. The use of bright red color on everything in this picture makes you stop flipping through the magazine and take a closer look at what they're selling. Now that it has your attention, what is it trying to say? This ad uses the technique of testimonial by having Carly Rae Jepson as a spokes person for their product. So I guess the point they're trying to make by using her here is that if your hair smells this great you can have a one hit wonder too. Simple enough.
     The use of magic ingredients, or in this case, magic scents, helps them further sell their product. Grapefruit and thyme are not two things I would have paired together. I find it interesting that all this ad focuses on about the product is the color of the product (red, if you hadn't noticed) and the scent. What does that mean for how effective the product actually is? Every other shampoo argues volume, color lasting, shininess, waves, curls, heat resistant, etc. This shampoo only says that it smells good. I'd think that if it really is as great as they want us to think it is, they'd have more to say about it besides how it smells. Some people like the smell of car gas, doesn't mean they should rub it in to their hair.
     This ad does a really good job of saying stuff about their product without really saying anything at all. They promise fame, talent, and good looks all through the use of this magical product, and in this way, it is an effective ad. Looking closer at what they really have to offer, all that they have going for them is a one hit wonder spokes person and a pretty bottle. I'm assuming they've done some research on their demographic, because in seducing teenage girls into buying a product, the only thing they could have done better is promised that the shampoo would make One Direction fall in love with them.