Media Log 3

     Very weird commercial for soap indeed. After watching it about fifteen times, I think i'm finally starting to understand what's going on here. This ad is using the Gestalt: Subliminal Persuasion technique in an attempt to lure in buyers, or at least, re-watchers.
     The first time I saw this ad, it wasn't on TV. Someone had posted a link on Tumblr, and I'm not one to pass up a chance at seeing weird commercials. I watched this one five times before the idea even came into my head to use it as a media log. By that time, the jingle was already stuck in my head.
     This commercial does a really good job of catching your attention and holding it. It's only eighteen seconds long, and in in that time, they manage to defy the rules of the universe not once, but twice. The reason I ended up watching this commercial so many times is ultimately because of the basketball. First off, why would there be a basketball in the locker room? I've never been in a boys locker room before, so my assumptions that it's smelly and gross can't be proven first hand, however I've watched High School Musical enough to be certain in the fact that the basketballs stay on the court, not in the showers. Then it tuns into a watermelon. If you haven't seen  watermelon since last July, let me give you a little refresher as to what they actually look like. Watermelons are large, oval shaped, and heavy, with a stripy green shell that when cut open reveals the red fruit on the inside. The advertisers were able to find a small, round watermelon that could be painted like a basketball. This watermelon, my friends, is a freak of nature. (if not a genetically enhanced freak of nature) Don't even get me started on how this man manages to catch a watermelon likes its a wiffle ball. If someone threw a watermelon at you, even if you knew it was coming, you would not be able to easily catch that thing, and if you were, you would not be as composed as this man was here. After that, he pulls a bar of soap out of the fruit. I'm just going to give this one up to really good prop design, because it just doesn't make any sense. To top it all off, the bar of soap is flipped upside down at the end. This advertisement is the perfect example of how to correctly apply Subliminal Persuasion.
     I would like to give the advertisers my own, personal congratulations for creating such a great ad. I have fallen into your trap. I will not be buying your product (only because I'm a teenage girl who doesn't wish to smell like what my man could smell like), but I will be racking up your youtube views.