Media Log 7
I found this ad while catching up on TV shows I haven't watched since winter break. In between episodes of New Girl and The Mindy Project, I found myself actually watching the commercials instead of using the fast forward minutes I'd so rightfully earned. I can't tell if this unit in Critical Thinking has been helpful in regards to my exposure to advertisements. For one thing, it's made me aware to all of the scams and techniques used to trick me into buying a product. On the other, it's broken me out of my previous system of just blocking out advertisements all together. Hm. Maybe that's a discussion for another blog post.
So, I guess what the ad is trying to do is make a point about how people are too attached to their cell phone and different brands. They're trying to demonstrate how the attachments people have to different brands leads to conflict, and to avoid this, we should all just switch to the Nokia 920. Right, just like how everyone in the whole world should speak English, because it'd make everything easier for us. At one point, the waitress even says, "I don't know, I think they kinda like fighting."Wait, hold on just a second, did a Nokia commercial just explain the reasoning behind every conflict that has ever been documented in human history?
On the actual techniques used in this ad, there's the obvious wit and humor aspect of it. The whole commercial is essentially an exaggerated scenario where people get a little extreme about their favorite cell phones. Sprinkle in a few lame puns and some comical fistfights and there you have it. One thing I was thinking about while watching this commercial is that Nokia must have some pretty big insecurities to spend the whole commercial taking jabs at all the other cell phones out there. We get it, you'll never be as good as Apple, doesn't mean you've got to be all but hurt about it. The other technique used to appeal to the viewer is plain folks. This ad is definitely relatable, I don't know if you can find one person who doesn't seem to have an opinion on what phone is the best. But in a way, I do't think this technique did Nokia any favors. They want me to switch brands, but the only reason they've given me to is that it will end all conflict over who's is the best. If anything they'r just adding to the conflict by throwing another brand into the mix.
This ad is trying to convince me to switch phones, but all it's really done is convince me that my iPhone is (and will forever be) the predominant smartphone.
You know what? I think that Windows is stupid for creating this commercial. One, it does nothing to promote the Nokia; two, as you said it basically says how they are jealous that they would never be as popular as the Iphone or Galaxy; and three, they are completely provoking both "rival" companies. At least Apple and Samsung only attack each other, but no; Windows has to attack both of them. If you were either Apple of Samsung, I'd ask the other company to call a truce just to crush the Nokia phone from popularity. But hey, that's just me.
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