Media Blog 8
This ad did a really good job in selling its product. This ad is really well done. It's honestly such a great idea and I'm really impressed with the advertisers for thinking it up. What you see before you is an ad disguised as a part of the magazine. A DIY project (do it yourself project for all those of you who don't know what it stands for) that appeals directly to the reader, and the company's target audience. I would assume that teenage girls reading Teen Vogue like keeping up with fashion and most of them cannot afford much of the designer clothes marketed to them in this magazine. By putting this DIY project as their advertisement, the company is showing a cheap and easy way to have trendy clothes for so much cheaper than the ones advertised in this magazine. I thought this was a great ad technique because it is original, and shows the companies knowledge of their prime consumers, teenage girls.
There is some disconnect that is found in this argument. The advertisers know their target audience, but advertising to it only gets you half way there. The ad would be perfect if it made more sense. The connection between how to make jean shorts your own and Venus razors has me a little confused. What they're trying to argue is that if you have a razor that shaves you as well as Venus Embrace does, then you can wear these cute shorts and feel confident. Truthfully, and maybe it's just me, but i don't shave every time I wear shorts. I don't need to shave to wear them, and I don't need to shave to feel confident, so the connection is lost on me.
Despite the advertisement's gaps, I think that overall it was successful in catching the reader's attention because it made a really good appeal to the reader and was original. It may not have gotten more girls to buy their razor, but I'm sure you'll be seeing a few girls rocking a pair of shorts like these this summer, with or without shaved legs.
I really like this advertisement. At first, I was just like "Oh cool, I totally want to make my own lace shorts, but then i realized that the ad was for Venus Embrace, and totally understood the ad even more. The company obviously knew who their target audience was and fit this ad to their needs very well. Girls want to be in with the latest fashion, but with wearing shorts, comes the need to shave your legs. Girls may not have been influenced t obuy the Venus Embrace, but at least they'll have a new fashion to wear!
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