Media Log 9

     Just give me a minute while I look for some tissues, this commercial just brought tears to my eyes. Man, the human race really is great, just look at all the progress we've made! It really makes me want to go out and put my money in a Wells Fargo bank.
     This ad I thought was really interesting because of how unrelated it really was to the actual company it represented. What they are trying to advertise is Wells Fargo chat rooms. They claim that communication is what has brought the world to where it is today. Communication is the key to success and progress (never mind what it's done in terms of creating conflict). The advertisers really play on your own emotions to get a response out of you in this commercial. The most obvious need it satisfies is the need to achieve. They do this by showing us pictures of successful people doing great things and saying how communication helped them get there. This ad is also very optimistic, it appeals to the need to dominate by giving the viewer an opportunity to be as successful as the people pictured in the ad through these Wells Fargo chat rooms. Though I don't know what in those chat rooms could possibly make me as successful as the Wright brothers or Jane Goodall, there sure as heck make me believe my dreams can come true.
     This ad reminded me of the red bull commercial someone used for the "Show Us Your Clip" assignment where the whole ad is spent showing amazing feats that weren't a direct effect of what they were advertising, but the company used them for it. When thinking about what common advertising techniques both of these ads had in common, I decided that diversion seemed like the best fit. These ads both associate great things with very mundane products in the last two seconds of the commercial. They are both meant to inspire but provide a product that does the opposite.
     Maybe this technique was used to glamorize the product and the brand, but after watching it, all I'm left thinking is that the human race has done some pretty cool things. Also, what does anyone have to "chat" about in a Wells Fargo "chat room"?