Media Log 10

     Okay I'm sorry for all of you Nokia Lumia users but this is the second commercial for this phone that I'm going to bash on this blog. I can't help it they just really irritate me.
     I originally chose this commercial because of the music that was used in it. I don't know if any of you are familiar with the band Alt-J, but this is their song "Fitzpleasure" being used. This was the first thing that caught my attention about the ad, it was loud and had a strong, recognizable bass. However, the editing is absolutely garbage. I can understand why they'd want to take the lyrics out, they're pretty incomprehensible, but they could have at least made the instrumental flow a little better. Honestly, that editing hurt my ears and made me uncomfortable, killing any effect they hoped to achieve with it.
     There was another thing about the music that I found weird. I'd assume that whoever chose this song for the commercial had not done adequate research or perhaps just didn't care enough to. This song is based off of the book,  Last Exit to Brooklyn, by Hubert Shelley Jr. Alt-J has said in past interviews that the song was written about the gang rape scene from this book. This isn't that important to the advertisement of this phone because I doubt anyone would know that trivia unless they had been reading YouTube comments under this song and had decided to do their own research to back it up (guilty). So I suppose there really was no point in me bringing up this story but hey, the more you know...
     Besides, there are plenty of other reasons not to like this ad besides their use of a creepy song and horrible sound editing. Again, Nokia chooses to compare their phone to other leading brands to prove their importance. True, the low light pictures do appear to have better quality, but they didn't have to compare . They could have just said good quality and I would have been sold. They should leave it up to the consumer to compare this product with others. In my opinion, it seems unprofessional when brands mock other brands, especially in the case of Nokia, as brand with a history of commercials dedicated to bashing the quality of other phones.
     Nokia has once again failed to pull me out of my iPhone only mind set. This is a big task to handle, so I give them props for trying, but I don't think I'll find any of their commercials good until they stop insulting my phone.