Media Log 12

     

Okay so I'm pretty sure I can touch my un-moisturized skin without it shredding. Don't know about all of you, but I'm also pretty sure that firm skin comes from usage, not moisturizing to make it soft. I counted, there are around eight different words or phrases that could be viewed as glittering generalities or weasel words. This ad really says nothing but adjectives. I thought the most interesting one that they used was touchable. Soft couldn't be used because that would counteract firm, so the advertisers used a different word for soft, hoping that people wouldn't notice the antonyms as much. Also, they include alot of fancy terms to make it look like there is patented technology to this like "Q10" and "Celluite Gel Cream". Neither of these ideas are explained in the ad but they are used to convince you that their product has a science to it, and is more than just your average moisturizer.

     In regard to how this may fit in with "Miss Representation", I thought that the slogan "touch and be touched" was pretty interesting. The ad was obviously targeted toward women. It tries to sell the idea that if you use their moisturizer then you can have a happy relationship like the one picture, show off your skin, and be touched by your boyfriend. Honestly, I think that if he's your boyfriend, he won't mind if your skin isn't firm and touchable, because his won't be either. It's not like he's going t be moisturizing, but it's expected that the girl should in order to be the ideal that I had started mentioning in my last post. This ad depicts a more wholesome ideal, but still encourages girls to meet it and sets up unrealistic expectations of what one's life should be like, and what the product could do for you.